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WebOct 29, 2007 · The following textbooks are recommended if you are interested in additional background readings. The first text is an excellent if relatively encyclopedic reference. The second text emphasizes the quantitative and financial aspects of marketing management. Kotler, Philip, and Kevin Keller. Marketing Management. 13th ed. Prentice Hall, 2008. WebJan 2, 2024 · That said, loyalty isn’t the only behaviour that brands might want to reward – other sought-after behaviours include high-value purchases, referrals and email list signups. We’ve taken a look at the best incentive marketing examples that use partnerships to reward something other than loyalty. 1. EE and Apple Music. greater dayton school calendar
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